Anthony Robbins

Anthony Robbins

He is an American self-help writer and professional speaker who have been active for over 30 years. He became well known through his infomercials and bestselling self-help books, Unlimited Power: The New Science Of Personal Achievement and Awaken The Giant Within. Robbins writes about subjects such as health and energy, overcoming fears, persuasive communication, and enhancing relationships. He also became well known in America and internationally through infomercials promoting personal development audio programs and motivational seminars. His audio programs, seminars and self-help products featured Neuro-linguistic programming and Ericksonian hypnosis which he studied at the start of his career. Robbins seminars also used fire walking as a metaphor for overcoming fears and limiting beliefs. Later, Robbins combined his skills and techniques with other methods claimed to affect personal change.

In his book, Awaken the Giant Within, Robbins recounts meetings with public figures such as Nelson Mandela, Mikhail Gorbachev, Bill Clinton, Margaret Thatcher, François Mitterrand, and Princess Diana.

In his Personal Power and Get the Edge infomercials, designed to sell audio programs through 30 minute television advertisements, celebrities who are reported to have appeared without compensation to endorse his work have included Fran Tarkenton, Pamela Anderson, Quincy Jones, Erin Brockovich and Anthony Hopkins.

It was reported in the New York Times that in December 1994 President Bill Clinton invited Robbins, along with Marianne Williamson and Dr. Steven R. Covey, to Camp David, although they refuse to divulge the substance of their meeting with the Clintons. Covey said only that it was 'marvelous'". Sports figures and teams that Robbins has mentally coached to improve their performance include Greg Norman, Andre Agassi, the Los Angeles Kings hockey team, and Mike Tyson.

Robbins has helped Diego Sanchez with his mental preparation.